About Mama Kim

Where Healthy is Yummy

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Mama Kim's Brand Story

As one of Malaysia's top names in the beauty industry, HerbaLine Wellness Group is dedicated to the development of the concept of beauty and wellness services. Our goal is to make holistic beauty easily accessible to everyone within their neighbourhoods, and we strongly believe in providing quality products and services to our customers as well as partners. Additionally, we are committed to ensuring that our brand products and services remain relevant, and keep up with market trends. Ultimately, we want every customer who walks into our outlets to enjoy the utmost in hospitality.

Our core concept is best summed up by the statement "Eat Well, Look Well, Live Well", which we extol via the three branches of the HerbaLine Wellness Group. They are HerbaLine Beauty Spa (Look Well), Mama Kim Sauna Mee (Eat Well) and Sojourn Guest House (Live Well). Through these three intertwining brand concepts, we are able to provide every customer with a comprehensive experience that encompasses wellness, beauty and relaxation.

These three tenets hold the key to one's health and well-being, which is why we have made it our mission to spread the ideology of a happy and wholesome lifestyle, in spite of the breakneck pace of our daily lives.

To flesh out the 'Eat Well' tenet in HerbaLine's core concept that it represents, Mama Kim stands by the following 9 principles:

  • Five Colours
  • Fresh Ingredients
  • Balanced Nutrition
  • Artificial Flavour-Free
  • White Sugar-Free
  • No White Rice
  • No White Flour
  • Minimal Frying
  • Minimal Salt

Furthermore, Mama Kim subscribes to the 80:20 meal ratio, whereby the menu comprises 80% vegetables, and 20% meat. Chicken and fish are the most commonly used here, so customers can expect a dining experience that is as delicious as it is nutritious.

Origins

Being a member of the HerbaLine group, the name 'Mama Kim' is derived from the founder, who has always extolled the importance of a healthy lifestyle and is known for her love of cooking healthy dishes for her family.

In fact, the signature Mama Kim Sauna Mee is the result of many years spent toiling in the kitchen, painstakingly carving the healthy, popular recipe we all know today.

History

In a short span of time, Mama Kim has opened 6 branches, all of which have enjoyed a warm reception. It all began in Kota Kemuning in 2013, and between 2015 and 2017 5 more branches were established, which are located in Jalan Pahang, Pandan Indah, Puchong Jaya, Seremban, Puchong Utama, Desa Sri Hartamas, Tanjung Tokong (Penang), Cheras Selatan & Kuala Terengganu.

At present, there are 3 more branches in the works this year, which will be situated in Jalan Ipoh (Kuala Lumpur), Green Town (Ipoh) and Bandar Botanic (Klang).

Vision & Mission

Vision:
To promote the concept of healthy eating in all major Malaysian neighbourhoods.

Mission:
To make budget-friendly and diverse healthy food widely available to all within a relaxing, stress-free environment.

Slogan:
"Where Healthy is Yummy"

There's a Chinese saying that misfortunes come from the mouth, whereas illnesses come through the mouth. Evidently, eating well is greatly vital to maintaining good health. That said, healthy eating doesn't mean your food has to be devoid of flavour. Here in Mama Kim, we staunchly believe that your food can be as nutritious as it is delicious!

We believe that leading a healthy life starts with ingredients rich in nutrients. With the goal of uniting health and taste, we pour our heart and soul into churning out dish after dish of freshness, nutrition and great flavour, while ensuring that every dish on the menu stays true to our slogan.

Through our usage of white meat in our modern take on healthy eating, we've subverted negative perceptions long held by the public, eliminating the misconceptions that healthy food is 'vegan', 'organic' and 'expensive'. In doing so, we've been embraced by a mass audience, and improved the dietary habits of many.

Our
Positioning

With the 9 principles that it advocates, namely the balance of five colours, fresh ingredients, balanced nutrition, artificial flavouring-free, no white rice, no white sugar, no white flour, minimal oil and salt, Mama Kim is on a mission to get consumers to make the switch from meat-heavy meals to ones that have equal portions of meat and vegetables. In doing so, we cater to the ideas that customers today have towards food consumption and health and propel a concept that will soon become the next trend in the future of the culinary industry.